Google Review QR Code Content Brief

Client request for Byford Smiles and Prospect Road Dental Surgery. Requested 3 July 2026. Priority: High. This brief is for creating the actual Google Review QR code graphics, with final QR testing required before client approval.

Request Details

Client Name Byford Smiles & Prospect Road Dental Surgery
Request Overview Create new Google Review QR code graphics for both clinics: Byford Smiles and Prospect Road Dental Surgery.
Full Details Sheena has requested new QR code graphics for Byford Smiles and Prospect Road Dental Surgery. Each QR code must link directly to the correct Google Review page for the matching clinic and be suitable for future social posts, printed materials, and in-clinic display.
Production Status Brief ready for design production. Final QR code generation must happen after the correct direct Google Review links are confirmed for both clinics. The QR codes must be scan-tested before the files are sent for client approval.
Required Before Final Artwork Final direct Google Review link for Byford Smiles and final direct Google Review link for Prospect Road Dental Surgery.

Shared Content Brief

Content Theme Google Review QR Code / Patient Feedback
Persona Existing patient who has recently visited the clinic and wants a simple way to share feedback online.
Topic / Graphic Idea Create one clean QR code graphic for each clinic, with a direct scan path to the matching clinic's Google Review page.
Content Type Static QR Code Graphic
Visual Style Clean branded QR card. No stock photo background. No testimonial screenshots. No crowded icons around the QR code. The QR should be the largest visual element, placed inside a plain white square/card so it remains easy to scan on screen and in print.
Main Copy Scan To Leave A Google Review
Words To Highlight Google Review
Body Text Share your experience with [Clinic Name].
CTA / Footer Copy Thank you for taking the time to share your feedback.
Campaign Objective Reputation Support

Clinic Version 1

Create one version specifically for Byford Smiles.

Clinic Name Byford Smiles
Clinic Details Shop 16, 34 Abernethy Road, Byford WA 6122
Phone: 08 9532 0247
Creative Direction / Visual Inspo Create a square 1080 x 1080 px QR graphic using the supplied Byford Smiles brand guide.

Layout: Use a White Lilac #EFF9FE background. Place the Byford Smiles full-colour logo centred at the top, with generous spacing around it. Under the logo, place the headline "Scan To Leave A Google Review" in Dusk Blue #2E5AA6. Use League Spartan or a similar rounded sans-serif for the headline.

QR area: Place a large black QR code in the centre inside a white rounded rectangle. Add a thin Pale Orange #F0A44D border around the white QR card. Keep a clear quiet zone around the QR code and do not place the logo, icons, arrows, patterns, or text inside the QR itself.

Supporting copy: Under the QR card, add "Share your experience with Byford Smiles." in Dusk Blue. Place "Thank you for taking the time to share your feedback." at the bottom in smaller text.

Brand accents: Use one small Pale Orange rounded pill or underline below the headline only. If using arrow accents from the brand guide, keep them outside the QR card and away from the scan area.
Brand Colours Dusk Blue #2E5AA6, Pale Orange #F0A44D, White Lilac #EFF9FE
QR Link Requirement Use the final direct Google Review link for Byford Smiles. The QR code must open the Byford Smiles Google Review page, not the website homepage, a third-party review platform, or a general Google listing. Listing identity reference only: Google Maps CID 18096437583533922190. Do not use this as the final QR unless it opens directly to the intended Google review pathway after testing.

Clinic Version 2

Create one version specifically for Prospect Road Dental Surgery.

Clinic Name Prospect Road Dental Surgery
Clinic Details Unit 4/26 Prospect Road, Armadale WA 6112
Phone: 08 9399 2037
Creative Direction / Visual Inspo Create a matching square 1080 x 1080 px QR graphic for Prospect Road Dental Surgery, using the same layout structure as the Byford Smiles version so the two clinics feel like a set.

Layout: Use a clean white or very pale blue background. Place the Prospect Road Dental Surgery logo centred at the top. If the latest logo file is not available, request the approved logo before creating the final artwork.

Headline: Place "Scan To Leave A Google Review" below the logo in the clinic's main dark blue/navy brand colour. Keep the headline large, centred, and easy to read from a printed sign.

QR area: Place a large black QR code in the centre inside a plain white rounded rectangle. Add a thin border using the clinic's blue/navy accent colour. Keep the QR area free from any logo overlays, icons, background patterns, or decorative marks.

Supporting copy: Under the QR card, add "Share your experience with Prospect Road Dental Surgery." Add "Thank you for taking the time to share your feedback." at the bottom in smaller text.

Consistency note: Match the spacing, hierarchy, and QR size of the Byford version. The only changes should be the logo, clinic name, brand colours, and QR destination.
Brand Colours Use the latest approved Prospect Road Dental Surgery brand colours. If brand assets are unavailable, use the logo and website styling as the visual reference and keep the design white, navy/blue, and clinic-safe.
QR Link Requirement Use the final direct Google Review link for Prospect Road Dental Surgery. The QR code must open the Prospect Road Dental Surgery Google Review page, not the website homepage, a third-party review platform, or a general Google listing. Listing identity reference only: Google Maps CID 4303004838161901342. Do not use this as the final QR unless it opens directly to the intended Google review pathway after testing.

Visual Mockup Preview

These mockups show the intended layout direction only. The QR codes shown are placeholders and must be replaced with the final tested Google Review QR codes before client approval.

Byford Smiles Google Review QR visual mockup

Byford Smiles: branded mockup using supplied Byford Smiles colours and logo. QR is placeholder only.

Prospect Road Dental Surgery Google Review QR visual mockup

Prospect Road Dental Surgery: layout mockup using a logo-style placeholder. Replace with the official approved clinic logo before final artwork.

Visual Mockup Note The QR blocks in the mockups are not final QR codes. They are placeholders to show sizing, placement, and scan-area spacing. Final artwork must use the confirmed direct Google Review links and be scan-tested before sending to the client.

Output Requirements

Deliverables
  • 1 x Byford Smiles Google Review QR graphic
  • 1 x Prospect Road Dental Surgery Google Review QR graphic
  • PNG or JPG for digital/social use
  • Print-ready PDF for in-clinic display
  • Editable source file for future updates
Recommended Sizes Social post: 1080 x 1080 px
Print display: A5 or A4 PDF
QR asset: high-resolution PNG or SVG where possible
File Naming ByfordSmiles_GoogleReview_QR_2026
ProspectRoadDental_GoogleReview_QR_2026

QA & Compliance Notes

QR Testing Test both QR codes before finalising. Confirm each code opens the correct clinic's Google Review page directly. Test on at least one iPhone and one Android device, plus a printed proof. Record the tested destination link for each clinic before sending to client approval.
AHPRA / Review Safety Ask for honest feedback only. Do not ask for a 5-star review, do not imply the review should be positive, do not offer incentives, and do not include patient testimonials or review screenshots on the graphic.
Final Approval Check Before sending to client, confirm the clinic name, logo, contact details, final Google Review URL, QR destination, scan readability, copy, file names, and export sizes are all correct for each version.
Client Request Coverage Covered in this brief: two clinic-specific QR graphics, correct clinic names/details, logo placement, clean print-friendly design, direct Google Review link requirement, and QR scan testing before final approval. Not ready for final artwork until the two direct Google Review URLs are confirmed.
Source Notes Clinic details were checked against the official websites for Byford Smiles and Prospect Road Dental Surgery. Final direct Google Review links still need to be confirmed before QR creation.